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  • Ottawa Japan Power JDM price analysis...

    Japan Power In Ottawa got a new shipment of cars in the last few weeks, and I took the opportunity to cross-reference them with the actual Japanese auction sales. (mostly USS auctions)

    These guys need to make a buck, and that's fine, but the most disturbing issue is that they arbitrarily increase the profit margin on -all- Skylines, even if another car (a Supra, for example) had exactly the same auction price!

    For example; they have a white '92 GT-R and a black '95 Supra. Both sold for Y355,000 at auction, yet the GT-R is priced $1,500 more! Even worse, is the little Pulsar they have, also sold for Y345,000 and they're selling it for $2,877 less than the GT-R!

    You'll notice that the gross margin on the R33 GTS-T's is about $1,000 less than the GT-R, what the hell gives with that?! The R33 is a bigger & heavier car!

    The other issue is that they jack up the margin on the R33 GT-R (about another $1,300 in pure profit on the R33, over the R32 GT-R), even though there is no difference in import costs for pretty much any of these cars. (they are probably packed 4-5 to a container, and it's volume, not weight, that's relevant)


    If anyone is interested, I have the auction summaries, photos and inspection sheets for all the cars listed below. There is no question that each and every one of them is exactly the same car at auction as shown on J-P's website.

    It'll be a bit of a mess in raw text, but here's the breakdown (the last number is gross dollars over cost, which technically should be the same for all cars, given the import method, and economies of scale):

    Year Colour Model Mileage Yen $ $Ask Diff.
    --------------------------------------------------------
    1991 Grey GT-R 168713 345000 $4,233 $10,500 $6,267
    1992 White GT-R 130679 355000 $4,355 $11,000 $6,645

    1994 Black GTS-T R33 (95) 87243 196000 $2,405 $8,000 $5,595
    1993 Black GTS-T R33 (94) 156801 275000 $3,374 $8,900 $5,526

    1995 Silver GT-R R33 V-Spec 96227 730000 $8,956 $17,000 $8,044

    1993 Black Supra 183449 182000 $2,233 $8,000 $5,767
    1995 Black Supra 77580 355000 $4,355 $9,500 $5,145

    1991 White Pulsar 99948 345000 $4,233 $8,000 $3,767

    Y345000=$4232.81 Cheque rates for 21 May 2010


    Obviously, what allows these kinds of prices is perceived value. A little Pulsar simply won't fetch close to $10k, no matter what condition it's in, nor will a N/A Supra ($9,500 is quite optimistic for the '95, even though it's clean, but R-rated, hmmmm....)

    The bottom line is that armed with this info, you'll be in a much better bargaining position if you're looking to buy!

    FYI, I got my GT-R at about $4,500 over auction cost. I might have been able to push harder, had I been aware of margins, etc. back then. (I'm guessing that around 3k over cost is as far as you could push them if they -really- wanted to move a specific car, like in the dead of winter!)



    Thanks.

  • #2
    So? You never sold something for what its worth?

    If you dont like their prices, import it yourself....
    -= ECU UPGRADES =- -= LOCKOUT BARS =- -= AERO =- -= SEATS =- -= ACCESSORIES =-

    -= PM ME FOR INFO =-

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    • #3
      Originally posted by shadybeaverguy View Post
      So? You never sold something for what its worth?

      If you dont like their prices, import it yourself....

      "Worth", what the hell does that mean?

      They had priced my R32 at $11,500, does that mean it was "worth" that much? Of course not! They took $9k, and perhaps I could have got it for less, but I felt at the time that was a tolerable price.


      The bottom line here is that it takes just as much effort and cost to import a Supra as it does an R32, so what possible justification could you have to try charge $1,000 more, other than simple greed?

      Basically, why bother importing the Supra or Pulsar at all for a lower margin? The whole situation makes no sense!

      All things being equal, it looks far more lucrative importing R33 GT-R's as they have by far the highest margin, and they seem to sell fairly quickly. (to suckers it seems... )


      Any given product is only "worth" what a buyer is willing to pay, but if the buyer becomes educated (see the post above in case you missed the point), then that "worth" comes into sharp focus, and is not based on BS.


      Thanks for playing.

      Comment


      • #4
        Wow.... I dont even know where to start!

        If you dont like their prices, dont buy from them. Nobody is greedy - they are running a business...

        Maybe capitalism and the free market isnt for you....

        Read up on communism lately?
        -= ECU UPGRADES =- -= LOCKOUT BARS =- -= AERO =- -= SEATS =- -= ACCESSORIES =-

        -= PM ME FOR INFO =-

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        • #5
          most bs thread ever, you know it costs a couple thousand more to get the car shipped over to Ottawa. it is a business and i have never heard this type of complaining before. Seems you can't afford a skyline.


          R33 Skyline GTR VSPEC (White)
          R32 Skyline GTS-T (Ztune Silver) - Sold

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          • #6
            i just bought a r33 gtr and i payed more then any car you listed so i know how it is, you name your price and you choose what you want. enough ranting because a person who starts a thread like this doesn't really get it anyway.


            R33 Skyline GTR VSPEC (White)
            R32 Skyline GTS-T (Ztune Silver) - Sold

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            • #7
              "A fool and his money are soon parted..."

              As for: "If you don't like their prices, dont buy from them.", No I didn't, and then I actually did something about it (like negotiate, the novel concept that that seems to be new to some...) and did buy from them, without bending over, like some seem to prefer doing.

              I'm sure that some members will find this very education and useful info, for the others, go ahead burn your money if you really want to, but I 'd rather have a few thousand extra in my wallet.

              Comment


              • #8
                From what I can see, 1500 dollars is relatively good markup.

                I sell cars for mitsubishi, and it's really a good deal if we can make 1000 off of a new car.

                Plus, consider this:

                Car sells at auction for 7000.

                Shipping is 4500 (listed for a company) for a 40 foot container.

                You can fit 4 cars into the container, thus making the cars price now up to 8125 dollars.

                Then it has to come here, and be e-tested and certified, otherwise they wouldn't be a legally registered OMVIC dealer. This process is broken down as follows:

                $50 dollar OMVIC Fee
                $75 dollar E-Test

                So in total, the total price is 8300 dollars, and they're selling it for 10,000...

                So that's a 1700 dollar profit.

                That's really not too bad for a company that booked long ahead of time, and patiently waited for a car to come in.

                I am in no way defending JP, as I've heard tons of horror stories about them.

                However, as a customer, they've always been courteous to me, and even let me document their shop on Cardomain.

                Plus, their prices are negotiable... if you went to them and offered them 9200 for that 10,000 GT-R they'd likely take it.

                So in essence, where does that put your little study?

                Steve.
                135
                ├┼┼╕
                246R 見渡せば 花も紅葉も なかりけり 浦のとまやの 秋の夕ぐれ

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                • #9
                  Originally posted by CDGuy View Post
                  From what I can see, 1500 dollars is relatively good markup.

                  I sell cars for mitsubishi, and it's really a good deal if we can make 1000 off of a new car.

                  Plus, consider this:

                  Car sells at auction for 7000.

                  Shipping is 4500 (listed for a company) for a 40 foot container.

                  You can fit 4 cars into the container, thus making the cars price now up to 8125 dollars.

                  Then it has to come here, and be e-tested and certified, otherwise they wouldn't be a legally registered OMVIC dealer. This process is broken down as follows:

                  $50 dollar OMVIC Fee
                  $75 dollar E-Test

                  So in total, the total price is 8300 dollars, and they're selling it for 10,000...

                  So that's a 1700 dollar profit.

                  That's really not too bad for a company that booked long ahead of time, and patiently waited for a car to come in.

                  I am in no way defending JP, as I've heard tons of horror stories about them.

                  However, as a customer, they've always been courteous to me, and even let me document their shop on Cardomain.

                  Plus, their prices are negotiable... if you went to them and offered them 9200 for that 10,000 GT-R they'd likely take it.

                  So in essence, where does that put your little study?

                  Steve.
                  You sell cars now? How can you not afford the car you want.

                  Anyways, the extra mark up is maybe going towards costs of keeping the car on the lot, keeping it clean/washing it, fuel, who knows. If you don't like their prices, go elsewhere. Sounds like you're jealous of what extra they make or just looking for something to complain about cause you think you dind't get a good deal. I paid 22k for an 89 skyline that was completely stock. Boohoo, life goes on.
                  Black 1991 GTR. Serious garage stand mantle/parts car.
                  Black 1990 Pulsar GTiR. Sold
                  Silver 1989 GTR. Sold
                  Black 2010 Subaru WRX. Weekend warrior. Sold.
                  Black 2013 F-150 FX4 ecoboost. Daily driver.
                  White 2012 Ford Explorer Limited. Family wagon.

                  Sorry for my offensive comments, I r socially retard.

                  start by having A ROLLING GTR then we talk u ******* mofo funzy little *****
                  lol

                  Comment


                  • #10
                    To be honest, I can't see your point at all.
                    What does the weight of a car have to do with mark-up value?
                    Business is not as simple as you think. Every car has a different mark-up depending on a variety of parameters.
                    The final pricing is the sole choice of the business, if you don't like it don't complain, just go somewhere else.
                    I'll be keeping an eye on this thread, so keep it clean eh
                    Sign up for GTRC Premium Membership and get 2 of the new GT-R Canada stickers!
                    http://forums.gtrcanada.com/general-skyline-discussion/45662-gtrc-premium-membership.html#post437410

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                    • #11
                      Originally posted by GTRC Admin View Post
                      To be honest, I can't see your point at all.
                      What does the weight of a car have to do with mark-up value?
                      Business is not as simple as you think. Every car has a different mark-up depending on a variety of parameters.
                      The final pricing is the sole choice of the business, if you don't like it don't complain, just go somewhere else.
                      I'll be keeping an eye on this thread, so keep it clean eh

                      The whole point of the post was to try to illustrate that JDM importing/pricing is not some arcane science, it's a fairly simple process, and anyone can easily access auction records to get a feel of how the market works.

                      Once you know what a particular car cost the dealer and their profit expectations, it puts you in a far better negotiating position.

                      This in no way suggests that the dealer does not deserve a profit, nor will they accept a stupid low-ball offer, but based on market timing and dealer inventory, you may be able to strike a much more favorable deal.

                      With respect to the JP guys, they're an OK bunch, I had/have no expectations of after-sale service. My local Nissan dealer is more than willing to work on the GT-R, at fixed rates that are actually far better than I was quoted by JP. For example, a rear transfer case seal re-re was $35 for the seal and 1 hour to replace. (not a big job, but just an awkward place to work and for $96, not worth my time...)


                      Thanks.

                      Comment


                      • #12
                        this thread is a waist of time and only displays the importer in a negative way in the end for the people who dont understand what they are reading unfortunately.

                        Ive worked with several importers with well over 150 cars to alberta. Mark up profit should be in the $1500 area. They need to make a little more than the dealer as it is a special market and requires a lot more BS than you know.

                        The prices seem more than fair to me. Sometimes an importer will loose some money and sometimes they will get more. That should be no importance to the person making the purchase as long as they are happy with their own purchase in the end.

                        If anything, we could profile the people telling everyone that importing is all 100% hunky dorry and display their ignorance for everyone in detail. I know Im not the only person that could write a book on this! :P
                        ALLEN PETERSEN
                        Number (604) 961-2449
                        4XTOYS/ Lower Mainland Skyline Service and aftermarket RB parts.
                        RB30`s for sale!

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                        • #13
                          Originally posted by jdms13rhd View Post
                          ...waist of time...will loose some money...Ive worked.. I know Im not the only person that could write a book on this! :P
                          The book would be chock-full of grammatical and spelling mistakes though...

                          Comment


                          • #14
                            Originally posted by gtrbubba View Post
                            The book would be chock-full of grammatical and spelling mistakes though...
                            Not particularly constructive bubba.
                            Nuff said.
                            Dan
                            sigpic
                            The Beaumont Connection

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